Corporate site 2026 — what's required now
What was OK in 2018 is below baseline in 2026. The list of must-haves for a serious corporate website.
A corporate site in 2026 isn't a "business card" anymore. It's a sales tool, recruitment channel, trust signal, and source for AI-overview answers. Required for any serious presence:
- Mobile-first. Designed from mobile, not "responsive" as afterthought. 60-80% of traffic is mobile.
- Speed. Core Web Vitals in green. LCP under 2.5s, CLS under 0.1, INP under 200ms. SEO penalty otherwise.
- Structured data. Schema.org for Organization, Service, FAQ. Helps with AI overviews and rich snippets.
- Analytics with goals. GA4, Plausible, Yandex.Metrika. Without it, you're flying blind.
- Live chat or messenger button. Modern users don't call. WhatsApp, Telegram, or built-in chat.
- Case studies with specifics. "We worked with X" isn't enough. Need: situation, action, measurable result.
- Real team. Faces, names, bios. Especially for B2B trust.
- SSL, privacy policy, current cookie consent. Not "exists", but actually current.
What to skip:
- Stock photos of "diverse smiling teams". Everyone knows it's stock.
- Hero carousels with 8 banners — 70% of users only see the first.
- "Calling you in 27 seconds" popups.
- Long onboarding before a contact form.