#cms#headless#tools

Headless CMS landscape in 2026 — who is still standing

Sanity, Contentful, Strapi, Payload, Directus. Five years in, the field thinned out. Quick guide on who fits what use case.

Sanity: developer-first, infinite customisation, expensive past free tier. Best for content-heavy editorial.

Contentful: enterprise standard, good for big teams, awful for small. $300/mo minimum past free.

Strapi: open source, self-hosted, Node-based. Great for typical CRUD content.

Payload: TypeScript-first, self-hosted, growing fast. Best DX in the space right now.

Directus: SQL-first, treats your existing database as content. Useful for legacy projects.

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