(01)
CRM rollout — getting the team to actually use it
CRM goes live, sales people log in once, then go back to spreadsheets. Adoption is harder than the implementation. What works.
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(02)
Salesforce vs HubSpot 2026 — when each wins
Two big CRMs, two different beasts. Pricing differs by 5x for similar features. Where each makes sense in 2026.
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(03)
Pipedrive — real cost over 3 years
Pipedrive markets itself as simple and affordable. Add-ons, integrations, and growth show the actual TCO.
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(04)
CRM deduplication rules that work
Most CRM databases are 20-30% duplicates after 2 years. Built-in dedup catches the obvious; the rest needs rules.
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(05)
CRM segmentation rules — what to actually segment
Marketers want to segment by 30 attributes. Most don't actually use 5. What's worth segmenting on.
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(06)
Attio vs Folk — modern CRMs reviewed
Two new-generation CRMs that target small modern teams. Polished, opinionated, very different.
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(07)
Monday.com as CRM — the real experience
Monday started as project management. They built a CRM. Some teams use it. Most regret it within a year.
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(08)
CRM import mistakes that cost real money
Importing 50,000 contacts looks simple. Here are 7 ways teams break their CRM in the first hour.
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