(01)
Automating B2B email outreach without ending up in spam
Cold email is still effective for B2B in 2026 — when done right. Done wrong, it lands in spam, damages domain reputation, and gets your IPs blacklisted. Practical guide to scaling outreach while staying inbox-friendly.
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(02)
Building a niche reputation — how a 5-person studio beats agencies of 50
Agencies sell capacity. Boutiques sell judgment. A 5-person studio focused on a specific vertical can charge 3-5x the rates of generalist agencies and book six months out. Practical playbook for building niche reputation.
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(03)
AI video for product marketing — what works
Which AI video formats actually drive installs and sales — and where AI is best avoided because users notice.
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(04)
CRO beyond A/B tests — what big teams skip
A/B testing is the obvious tool. Three less obvious moves that beat it on small samples.
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(05)
Cold email with AI — what works in 2026
GPT can write a cold email in 5 seconds. The hard part is what happens before the writing — research, personalisation, list quality.
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(06)
CRM segmentation rules — what to actually segment
Marketers want to segment by 30 attributes. Most don't actually use 5. What's worth segmenting on.
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(07)
CRO heuristics — 7 things that always work
Seven heuristic moves that lift conversion on most pages, no A/B test needed. Use as a baseline, then test from there.
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(08)
SEO after AI Overviews — what changed
Google's AI Overviews ate top-of-funnel queries. Click-through rates on informational searches dropped 30-60%. Where SEO still wins.
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(09)
Why most landing pages fail at trust
Trust is the third unspoken question on any landing page. Most pages don't answer it. Three concrete moves that fix that.
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(10)
Corporate site 2026 — what's required now
What was OK in 2018 is below baseline in 2026. The list of must-haves for a serious corporate website.
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