(01)
CRO beyond A/B tests — what big teams skip
A/B testing is the obvious tool. Three less obvious moves that beat it on small samples.
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(02)
Designing onboarding that doesn't suck
Most onboarding flows are tour bubbles wrapped around an empty UI. Three principles that actually drive activation.
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(03)
Funnel diagrams that actually help
Most funnel charts in dashboards are decoration. Three rules to make a funnel that triggers action.
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(04)
Designing for retention vs acquisition
Acquisition design wants to dazzle. Retention design wants to disappear. Most products optimise the wrong one.
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