(01)
SEO in the AI Overview era — what actually changed
Google AI Overview, Yandex Neuro and Perplexity take clicks away from the classic SERP. What to change in your site and content to stay visible.
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(02)
How to measure Core Web Vitals in 2026
Three numbers Google and Yandex actually care about. How to measure them on your site without a fancy dashboard.
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(03)
SEO after AI Overviews — what changed
Google's AI Overviews ate top-of-funnel queries. Click-through rates on informational searches dropped 30-60%. Where SEO still wins.
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(04)
Corporate site 2026 — what's required now
What was OK in 2018 is below baseline in 2026. The list of must-haves for a serious corporate website.
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(05)
Multilingual site 2026 — picking a structure
/en/, en.example.com, or ?lang=en — three approaches to multilingual sites. SEO and ergonomics differ.
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