(01)
Building a niche reputation — how a 5-person studio beats agencies of 50
Agencies sell capacity. Boutiques sell judgment. A 5-person studio focused on a specific vertical can charge 3-5x the rates of generalist agencies and book six months out. Practical playbook for building niche reputation.
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(02)
Pricing strategy for boutique web studios in 2026
Hourly rates lose money on senior work. Fixed prices lose money when scope shifts. Value-based pricing works only with the right clients. Practical guide for studios of 3-15 people: how to structure prices that actually sustain a sustainable business.
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