Content support for website and e-commerce
Product uploads, photo prep, descriptions written for search, imports from spreadsheets and ERP. Your catalogue stays current.
What's included
- Product and category uploads
- Photo prep: retouch, background, crop
- Descriptions written for search
- Imports from spreadsheets, ERP, marketplaces
- Article, banner and promo updates
- Comment and review moderation
- Baseline SEO hygiene
A website brings in enquiries only while its content stays fresh. Catalogues change, products arrive and sell out, promotions start and end, and descriptions and photographs have to be there when they do. Content support means handing that routine to someone else so your time goes back into the business.
The service suits stores and sites where the range and materials change constantly, but where keeping a dedicated person on staff makes little sense: the workload is uneven while the quality has to stay steady. We work as an external content team, with our own process, checklists and safeguards for when something goes wrong.
How we work
- Agree the rules. We review your site, product page templates and formatting conventions, then fix the scope and priorities for the month.
- Take in tasks. Send them however suits you — a list, a spreadsheet, a ticket — without lengthy approval for every small item.
- Do the work. We prepare photography, write descriptions, build product pages, import ranges, and update copy, banners and promotions.
- Check before publishing. Everything goes through a checklist, and we take a backup before any bulk change so each step can be reversed.
- Publish. Content goes live and we verify how it renders across devices.
- Report. At the end of the period we show what was done and plan the next month.
What you get
A catalogue you no longer have to police. New products appear on time and in a consistent style rather than whenever somebody finds a spare hour. Items don't sit marked out of stock, quietly repelling buyers and burning advertising budget. Descriptions are written with search intent in mind, so pages work for organic traffic, and photography is normalised so the storefront doesn't look assembled by six different people.
Imports from spreadsheets, ERP exports and marketplace feeds run without duplicates or broken attributes. Most importantly, owner and manager time moves from data entry back to selling. Where several people contribute content, we hold a single standard so pages don't drift from one to the next.
This is content work. Servers, updates, backups and incident response are a different job — that's technical support, usually taken alongside. For stores specifically, see e-commerce support, which covers payments and checkout.
Timeline
We work monthly, in continuous mode: tasks are delivered within an agreed turnaround, with urgent items prioritised. Throughput depends on catalogue size, update frequency and how many data sources are involved. Monthly volume is agreed in advance and flexes with the season — larger before sales periods, smaller during quiet months.
A typical scenario
Take a store receiving regular deliveries, where the range changes weekly and the owner never finds time to build product pages, so part of the stock never reaches the site at all. With ongoing content support, new items appear as soon as they arrive, discontinued ones are hidden on time, and descriptions and photography stay in one house style. The storefront reflects reality, and buyers stop leaving for a competitor because of a stale or incomplete catalogue.